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That's a big problem.” Think With Google - Find out how you stack up to new industry benchmarks for mobile page speed Yet 53% of visits are abandoned if a mobile site takes longer than three seconds to load. “The average time it takes to fully load a mobile landing page is 22 seconds, according to a new analysis. Site speed reflects how quickly a website responds to web requests.” Google Search Central Blog - Using site speed in web search ranking As part of that effort, today we're including a new signal in our search ranking algorithms: site speed. “You may have heard that here at Google we're obsessed with speed, in our products and on the web. “A 2017 Akamai study shows that every 100-millisecond delay in website load time can hurt conversion rates by 7%.” Amazon Found Every 100ms of Latency Cost them 1% in Sales But why should I care about making my website faster?īut before you get into that… Some of you might be asking WHY should I do this? Well here’s a few independent points of view and links for you on that one. So here’s a list of things you (or your friendly local developer) can do to help.
![shopify minify js shopify minify js](https://i.ytimg.com/vi/7sjvua4VjzE/maxresdefault.jpg)
So with all that in mind, we figured a guide with some actual actionable advice might be helpful for people as a reference. Thankfully the overall principles at play here have long been the same, and our desperation to minimise page load speeds back in 1997 puts us in good position to advise on this topic. Unfortunately these days more capable web browsers and faster Internet speeds are conspiring to cover a multitude of sins, and coupled with the amount of tools ( such as Shopify) that are enabling more and more non-technical users to create web pages, we are finding ourselves in a situation where things are far from the dreamland we’d been lead to expect.ĭon’t get me wrong - we love Shopify, and the impact the platform has had on eCommerce and merchants themselves is undeniably A Good Thing… But we hear stories every day from brands about how they wish their Shopify stores loaded more quickly, and rather than go so far as to say Fuck Google PageSpeed, we believe that building your website to be a fast and frictionless experience is a key piece of the puzzle for growing your business. You’d think… But it seems the more things change the more they stay the same. So today, the average Internet connection is over 800 times faster than it was back then.Īdd to that the most recent advances in device and browser technology… Shouldn’t we all be living in a perpetual dreamland of instantaneous page loads across every website that exists? Why the web is (sometimes) slow To put that into context… Netscape Navigator doesn’t exist anymore, Internet Explorer is no longer officially supported by Microsoft, and the average fixed-line Internet speed in the UK is now apparently 47.78Mbps, according to some people on the Internet who know about these things.
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Back in those days, the dominant browsers were Netscape Navigator 3 and Internet Explorer 3, and the Internet speed I had at home was a whopping 56kbps, which equated to a download speed of about 5kb/sec - if you were lucky. I started designing and building consumer facing websites in 1997.
![shopify minify js shopify minify js](https://speedboostr.com/wp-content/uploads/2018/07/duplicate-theme-1320x297.png)
If this sounds like you - or someone you know - don’t fear! We’ve made some notes of the types of things we do when we review stores and noted them down below for your perusal. However, a common headache we find many “non-technical” merchants have is that the Shopify ecosystem - with its multitude of easily installed themes and apps - can sometimes leave them with a store that feels slow to load, which is not only frustrating for potential customers, but also ultimately leads to less money in the bank in the long run. More and more, brands and merchants alike are either opening new stores, or migrating existing stores over to the platform in order to benefit from the many capabilities on offer that can be setup quickly, easily and (most importantly for startups) cheaply. Over recent years, technology platforms have become more focused on a specific purpose, and there’s none more focused than Shopify - the eCommerce platform that the entire world seems to be gravitating towards.